Tag: book promotion

One of the first things impressed upon new authors is the importance of connecting with readers. Traditionally, we do that by establishing a social media presence, participating in conferences, appearing at book club events, holding book signings, starting a blog, and most importantly, compiling a list of emails for a newsletter. This all takes time, of course, and it isn’t easy or automatic. If no one knows your book exists, they won’t read it. If they don’t read it, they can’t love it and recommend it to others.
Fortunately, there are new ways of getting your book and your name out there. A new website called Shepherd.com exists to do just that.