Category: Marketing

Taglines: What For?

What makes a great tagline?

I had no idea there was such a thing as an Author’s Assistant until I ran across Kimberly Werntz. She[…]

I never got the hang of Twitter though I’ve been on it for years. I’d tweet occasionally and once in a[…]

Amazon has made changes to its e-book return policy. Has the policy gone far enough?

Mystery Scene Magazine, one of the major sources of reviews of mystery books and articles for and about mystery authors,[…]

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