End of the year. Time for on-line presence and social media audit?
Soon people will start talking about New Year’s resolutions (which I don’t do). However I am a fall and spring clean out person. Closets, attic, you name it. Time to weed out things I don’t love. This seems like a bad segue into all things internet and social media – I don’t want to give the impression that I want it to all go away! However, I’ve recently realized that I’ve updated some profiles, but not others (LinkedIn, Twitter, Facebook…. my personal website…. where does it stop!) So…. I’m about to undertake an audit of my online presence prompted by the release of my newest book in early February. Technically the prompt was the marketing department at my publisher….. a very nice email with links to every place in the universe where my books can be purchased. Wish I could just say Google my name and your favorite book seller, or visit the store, and order one! Apparently that’s not enough. Anyway, prompted to update these links I am now working my way through with a checklist, making sure everything aligns and is current. Photo, current books with links to sellers, contact information, directions to other pages, links to…. you get the picture. I’m afraid that I run the risk of going down the dark hole of the internet and investing too much time. But I think that a thorough (clean out the attic but don’t repaint it) look is needed. Anyone else out there thinking about an annual audit?