Book Promotion = More Writing

When I’m working on a novel, I write everyday. When I am promoting a book, it feels as though I’m writing every minute.  Why am I spending more time tapping away on a keyboard after finishing my latest novel than I did when I was working on it? In two words…guest blogging. For a debut or little-known author, guest blogging is a key tool in getting the name of your book out there. Sure, we mystery writers are all hoping that stellar reviews will sell our work (and they do). But unless you’re fortunate enough to have landed national press through your publisher, few people will visit your Amazon page to read any of that glowing critical praise. Folks need to either hear about your novel from a friend or read about it on a site that they regularly visit. In the month since The Widower’s Wife came out I’ve written: 2 posts for Booktrib.com (One story has yet to be published. Here’s the story that ran:How I Made Two Cinematic Book Trailers Each For Less Than $500) 1 post for Jungle Red Writers on why a horrible cruise inspired me to write my last novel. It’s scheduled to run on September 21.  1 post on How I Got My Agent for Writer’s Digest 1 Q&A for Bookhounds. There are pictures of my dog in this one. 1 Q&A for MRS. MOMMY BOOKNERDS 1 article for Medium.com completely unrelated to my latest novel but, hopefully, enjoyable enough that people who like my writing style will consider visiting Amazon. 6 Pitches for articles in newspapers and blogs that would include my bio with a link to my book. 10 Letters to local libraries suggesting that they carry my book and volunteering to come speak. Dozens of book-related Facebook posts and tweets. All this writing is in addition to what I normally do here blogging with my fellow MissDemeanors and working on my next novel. Does all this blogging pay off? Well, I can’t know for certain. But I do know that I didn’t write nearly as much when my debut novel, Dark Turns, came out and I didn’t make any lists, despite pretty good reviews. I didn’t realize that I was supposed to write about writing or that there are so many books out there that writers have to assume much of the promotion themselves. The Widower’s Wife, as of this writing, is ranked in Amazon’s top 100 for all Mystery, Thriller and Suspense books. So I’m guessing that the blogging is having an impact. At the very least, all this writing lets my publisher know that I’m willing to do the hard work of promotion. And if they know I’m working, maybe they’ll work a bit harder getting the attention of other people who will write about my book.        

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