Tag: pitches


The Joys of Pitching

Some months ago I was invited to speak at a writers’ meeting in Monterey, California. I was delighted, for obvious reasons. One of them being that I had been planning a trip with my daughter. On our last mother-daughter adventure we’d gone to Costa Rica, where I almost collapsed after she persuaded me to ride a zip line through the jungle. Monterey seemed much safer.

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December brings many exciting things for me (and others), and one of them is the New York Pitch Conference, where I’ve worked for almost ten years. This is a 4 day extravaganza/endurance contest in which authors pitch their novels and memoirs to editors, receive feedback, and occasionally contracts. One of our success stories landed on the NY Times Best Seller list. My own first novel, The Fiction Class, was sold at the pitch conference (which was how I came to get a job there), and my second and third novels were sold by my fabulous agent, Paula Munier, who I met at the pitch conference. So as far as I’m concerned, it’s a truly magical place.    My job is to meet with a group of 14-18 writers, help them write their pitches, and then sit with them as they talk to the editors. This has taught me a number of things. One is, when speaking to an editor, you should never put your head on a table and cry. You should also not grab on to her hand and refuse to let go. But mainly it’s taught me that a good pitch can help you shape and sell your book. A lot’s been written about pitches, and I won’t go into it, except to say that the essential part of writing a good pitch is to make it sound interesting. That sounds obvious, but you’d be amazed at how many people feel compelled to pack a pitch, and a novel, with all sorts of “essential” things that are really not that interesting. How do you know what’s interesting? You have to try to put yourself in a reader’s point of view. Say I come to you and say that you have a choice between reading a book about a woman’s experience at the podiatrist, or reading a book about  a woman accused of faking the kidnapping of her child. Unless David Sedaris wrote the podiatrist one, you’re probably going to go with the kidnapping. It’s high stakes. There’s a story there. You know something’s going to happen. There are few things in life as wonderful as seeing a spark in an editor’s eye when you tell her what you’ve written. It’s so exciting for me to be a part of this journey, though sometimes I have the sneaking suspicion that I’m the one who’s learned the most from all of this. Have you ever written a pitch for your novel?

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Book Promotion = More Writing

When I’m working on a novel, I write everyday. When I am promoting a book, it feels as though I’m writing every minute.  Why am I spending more time tapping away on a keyboard after finishing my latest novel than I did when I was working on it? In two words…guest blogging. For a debut or little-known author, guest blogging is a key tool in getting the name of your book out there. Sure, we mystery writers are all hoping that stellar reviews will sell our work (and they do). But unless you’re fortunate enough to have landed national press through your publisher, few people will visit your Amazon page to read any of that glowing critical praise. Folks need to either hear about your novel from a friend or read about it on a site that they regularly visit. In the month since The Widower’s Wife came out I’ve written: 2 posts for Booktrib.com (One story has yet to be published. Here’s the story that ran:How I Made Two Cinematic Book Trailers Each For Less Than $500) 1 post for Jungle Red Writers on why a horrible cruise inspired me to write my last novel. It’s scheduled to run on September 21.  1 post on How I Got My Agent for Writer’s Digest.  1 Q&A for Bookhounds. There are pictures of my dog in this one. 1 Q&A for MRS. MOMMY BOOKNERDS 1 article for Medium.com completely unrelated to my latest novel but, hopefully, enjoyable enough that people who like my writing style will consider visiting Amazon. 6 Pitches for articles in newspapers and blogs that would include my bio with a link to my book. 10 Letters to local libraries suggesting that they carry my book and volunteering to come speak. Dozens of book-related Facebook posts and tweets. All this writing is in addition to what I normally do here blogging with my fellow MissDemeanors and working on my next novel. Does all this blogging pay off? Well, I can’t know for certain. But I do know that I didn’t write nearly as much when my debut novel, Dark Turns, came out and I didn’t make any lists, despite pretty good reviews. I didn’t realize that I was supposed to write about writing or that there are so many books out there that writers have to assume much of the promotion themselves. The Widower’s Wife, as of this writing, is ranked in Amazon’s top 100 for all Mystery, Thriller and Suspense books. So I’m guessing that the blogging is having an impact. At the very least, all this writing lets my publisher know that I’m willing to do the hard work of promotion. And if they know I’m working, maybe they’ll work a bit harder getting the attention of other people who will write about my book.        

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