Forget Facebook. The book community is on Instagram and you can find them if you follow the right tags.
The first one to use and search for is #bookstagram. The reader community uses the hashtag to mark anything book related on the site and it’s been used more than 15 million times on the site. It’s basically the goto search term to find photos of books that folks are reading and tons of reviews. It’s not the only one, though. When posting about my books I often use the tags #thrillerbooks, #suspensebooks, and #suspensethriller, too. I’ve also seen plenty of folks use #mysterythrillerbooks and #mysterybooks. The latter hashtag has the mosts posts associated with it, so it’s a good catch all for the mystery/thriller community that gets significant search traffic. Another useful hashtag, if you have a pet and a book to market, is #readingbuddy. People love their pets. They love their books. They combine them on instagram to adorable and wonderful marketing effect. Thanks to petbookclub for this post!
Another great hashtag is #bookfetish. Use this one for all posts involving love of books or when you buy a book. And, if your book is on one of the lists, always mark it #bestseller. Tomorrow, I’ll mention some of my favorite bookstagrammers!
