Tag: book marketing

Connecting With Readers

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So, the AMA on Snapchat was fun yesterday. More than thirty readers weighed in with questions asking everything from how I create characters to my personal political views (it’s Twitter, where so much tends to skew Trump. What can you do?). You can check it out here.   In keeping with the social media-centric posts this week, I asked the MissDemeanors to weigh in on their favorite tools were to connect with readers. Here’s what they said.  Susan Breen: I love twitter. I’ve come to the conclusion that I see the world in 140 character bites. I love the whole retweeting thing, which allows me to interact with people I might not otherwise. It’s a sort of living diary, for me. Alexia Gordon: I like Facebook and Instagram as my go-to social media tools. Conferences are how I meet readers face-to-face. Paula Munier: I interact with readers on Facebook and twitter—and that’s fun. But I really love meeting readers (and writers!) in person at conferences and bookstores and library events. Robin Stuart: Twitter is my go-to for online interactions. I’ve tinkered with InstaFaceSnap but have had the most consistent experiences with readers and writers on Twitter. I also agree with Paula. The networking and mingling at conferences and workshops can’t be beat. I meet a surprising number of crime fiction fans at Sisters in Crime and MWA events. Prior to joining the organizations I expected the events to attract only writers. Meeting and hearing from enthusiastic readers is a happy bonus. Another tool that I like (and keep hoping mentions my latest book) is The Skimm. A daily email that summarizes the news for its five million readers, The Skimm also highlights books of interest on Fridays. The newsletter was started by two, now 30-something, NBC News producers for millennials that need to know what’s going on in a nutshell before heading to the office.     

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The New Social Media Frontiers

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We all know about Facebook, Twitter and (hopefully after my last post) Instagram. But what about all the other ways to interact with readers online? How do we reach readers on new platforms?  Today, at 4 p.m., I’ll be doing something that I never tried before. I’ll be participating in a Ask Me Anything interview on Snapchat. I am hoping that the questions will focus on my books and the writing. But, it’s Ask Me Anything, so we’ll see.  According to one of the organizers of the Snapchat AMA, Author Joe Clifford, that last AMA they hosted resulted in 51,000 tweet impressions and 12,700 video views. That was nearly 6X the engagement that the author usually received from tweets.  I’ll let you know how it goes tomorrow.  In the meantime, here are some must follow book snapchatters that I learned about this morning, courtesy of BookRiot. On their list is MyBookBath, a snapchat by a Vancouver book blogger who takes videos and photos of beautiful book swag and bookshelves. BookRiot has a snapchat too that’s made lists on blogs such as iDiva. And, if you’re joining the snapchat book community, there are some lenses to try that will spruce up your posts. Barnes & Noble recommends “Rotting Pig Head on A Stick” (It’s a Lord of the Flies reference) and Book Cover Face Swap (which puts your face on your favorite book cover).     

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