I tell long stories. Shortening them has always been a struggle. From the time I was a child, I’d go on and on with details, trying to give a sense of place and character, while my overworked parents begged for the bare facts. Later, I became a newspaper reporter and the scourge of copy editors. Daily, I’d beg for another inch of newsprint to include a detail that I felt crucial to my story as the higher ups dismissed my pleas as trying to include needless, scene-setting “color.” Things weren’t much better when I moved to writing for business magazines. Serious people, I was told, didn’t want to know that some tech giant had twenty kinds of cereal in their cupboards. Such “fascinating” details were superfluous. Eventually, I left daily journalism for fiction writing. Doing so felt like moving from a cramped New York city studio to a New Jersey McMansion. I was loaded with space. Finally, I would have eighty to a hundred thousand words to tell a story. Imagine my disappointment when I learned that nearly every long-form writer needs to pen a pitch. Pitches are the universe’s way of checking my ego. All the pride I feel after finishing a novel tends to dissipate when I’m forced to write the one page summary. In some ways, writing the pitch is worse than writing a short article. At least when I was a newspaper reporter I hadn’t already crafted my perfect story and then been told to write the Spark Notes version. Thankfully, my agent has given me some sage advice on writing pitches. She’s told me not to try to get in every character arc or plot point. Agents and editors want a sense of the protagonist and the main problem. Maybe they’ll read about a subplot if its truly germane to the main action. They want a taste of my writing style. The pitch itself should leave the person pitched wanting to read the book, not feeling as though they already have. Perhaps my favorite piece of pitch advice was to answer the questions: What If and So What. I used the technique to pitch my latest published book: The Widower’s Wife. WHAT IF a young New Jersey housewife fell overboard on a cruise ship with a large life insurance policy and an investigator must decide whether her death was an accident, suicide or murder. SO WHAT? And the life of her young daughter and others hang in the balance of his decision. Here’s how the pitch came out: Ana Bacon, a beautiful young housewife, tumbles off a cruise ship into dark and deadly waters, leaving behind a multi-million dollar life insurance policy for her small daughter. Investigator Ryan Monahan is a numbers man. So when his company sends him the Bacon case, he doubts that her death is the tragic accident that it seems. Initially, he assumes suicide. But the more Monahan uncovers about Ana’s life the more he realizes how many people would kill to keep her secrets hidden and that his ruling on the payout could leave a murder free to kill again. What do you think about pitches? What is your favorite method?
