What to do with your book trailer

So, you have a book trailer to promote your latest mystery or thriller. What do you do with it? I ran into this problem today when my cousin, a multimedia producer, and I finished the book trailer for The Widower’s Wife. (See Trailer Below) Aside from posting on the obvious places–your web site and your Amazon author page–where else can this kind of media live? I make a list of book video bloggers on YouTube and send them the link to the trailer in hopes of interesting them in reviewing the book. I also post on bookreels.com, a book trailer site, and submit to book bloggers who are considering a review.  Sometimes, a book blogger will post the trailer along with the review or leave it up on the site as a teaser to his or her commentary.  I also put it on the video sharing sites like Vine and send it out to my email list.  Where do you put your trailer?   

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