Turning Myself In, Getting The Word Out

I flip back the calendar page. I’m late with these things. For me, the month does not officially change until the Monday following the first. Already, August is marked. A circle surrounds the box for the ninth. Scrawled inside in my ever-evolving shorthand are two words: “Launch day.”  My second book, The Widower’s Wife, comes out Tuesday.  For me, a book launch is a painful metamorphosis. I am someone who hides out for hours in the sparsely decorated office above the garage, hunched over a laptop, listening to the wind beyond the window and the voices in my head whispering of mysteries and murders. Now, I must transform into an author who talks about her book, blogs about her book. Sells her book.  Certainly, I’m proud of my new thriller. But I was raised, like most people, not to brag or grandstand. If you do something you’re happy with, be humble, don’t say, “look at me and what I did. Have you seen the reviews!!!??? Check it out.  Buy it now!”  Yet, if you’re an author, that’s part of the job description. You can be, perhaps, a bit more subtle. But you have to get the word out about your work. There are radio interviews, blog tours, visits to book clubs, conferences and, if you’re lucky (read: famous), a publisher-paid-for bookstore tour. If you don’t do these things, you run the risk of being labeled a “writer”–not an author. Someone who fells trees in the forest and is happy to have no one hear the sounds.  So, how do you get the word out? Well, blogs are one way. There are different opinions on how often to blog. Daily seems to be the minimum. Search Engines check for fresh content. And, while hacking Google’s search algorithm is akin to cracking MIT’s time-lock puzzle, everyone knows that stale web sites tend to drop in the results.  But how do you write and still have time to get the word out? One way is to team up with other writers and divide up the work. Missdemeanors is a group of great women writers all seeking to share personal anecdotes and tips on the writing process, publishing and the writing life. We switch off weeks so that no single person has the burden of finishing her latest novel and keeping a daily blog up-to-date.  I am happy to be included in this bunch. And, so, I’m turning myself in and getting the word out:  My name is Cate Holahan. I write mysteries, invent murders and imagine all sorts of twisted scenarios. And if those are misdemeanors, well, guilty as charged.   

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