Tag: marketing

marketing

Promoting… The All Important P In Publishing

Promotion! I hate it. Some folks may love it. Certainly, most folks are way better at it than I am. So, my question to the MissDemeanors this week was: What is the best thing you’ve done to help promote your book so far? I’ve highlighted some of my favorite bits that I will definitely be exploring with my latest book.   Here’s mine. I had a murder mystery party in my house for The Widower’s Wife. About 50 couples showed up and everyone had a character (most of which I made up). Pretty much everyone bought a book. More importantly, folks had so much fun being part of a mystery that they actually read the book and then shared it with friends. I am pretty sure that each person who came spread the word. At the end of the day, I can’t quantify the sales, but it was fun and it definitely got folks talking.  Michele: The unfortunate answer to this question is I don’t know. That’s because it’s very difficult to tell what works and doesn’t unless you can make a direct connection to your sales. My sense is that marketing my books to people who live in or visit and love the Virgin Islands […]

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Marketing Mania

One of the worst parts of publishing a book, in my opinion, is marketing said book. When writing, I feel in control. I know the target length for my novel. I know roughly how to tell the story that I want given the desired word count and deadline. I know whom my characters are and the kind of things they would realistically do. I can figure out how to handle edits and I feel relatively confident in my ability to change the story given my editors’ and early readers’ suggestions.  As a journalist for over a decade, writing and editing are familiar to me. Marketing is anything but. What should I do in addition to the online blog tours that my publisher sets up? How should I spend my personal marketing budget?  Ads on Facebook or GoodReads. Effective or no? And, if I do buy them, how much should I spend and what target audience should I select? Should I fill up my gas tank and travel to area bookstores? If so, which ones? Should I pitch articles tangentially related to my book or discussing the research that went into it? And, if so, what publications should I target and why?   And, given that all […]

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Reviews: To Read or Not To Read

My third thriller, Lies She Told, launched Sept. 12 and the reviews have been coming in fast and furious. Last I checked, there are about forty-five on Amazon and 470 reviews/ratings on GoodReads. There are also reviews on Instagram, which I am learning about and just started obsessing over.  And I am reading all of them.  Why? The true artist might ask. The book can’t be changed now. As long as I feel good about my work, what does it matter what other people think?  There are a couple reasons that I read nearly all my reviews. The first is that, like any insecure creative, I must know what people are saying about my brainchild and, by extension, me. I’m as bad as any high school girl with a new haircut. I’ll pretend that it doesn’t matter if the popular kids think my bangs are cute because I like them, but I desperately want the validation.  The far more important, non-ego-centric reason that I read reviews is because they are the second part of the conversation that I initiated with my imagined readers when I started writing my latest novel. I told a tale intending for particular themes to emerge and for my characters to resonate in certain ways. I put in twists and turns that […]

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Promotion! Promotion! Promotion!

In a now famous meme-worthy speech, Steve Ballmer argued that tech-focused Microsoft needed to switch its attention to monetization. Advertisers! Advertisers! Advertisers… Baby! I think of Microsoft’s former CEO now that I have a book coming out in September and must shift focus from writing to promoting. Buy my book! Buy my book! Buy my book! Baby!The truth is that the skill set required to sell anything is very different from the talents needed to create realistic characters caught in an intriguing set of circumstances. And, to be honest, I lack many of the attributes necessary for the former. You know those folks who could sell ice to an eskimo? I’m not sure I could sell water to a sandhog.  But, promotion is increasingly a requirement for writers. Gone are the days when you wrote it and the publisher sold it (except perhaps for the big names we all know). Now there are blogs to write, email lists to engage, reviewers to court, blurbs to request. This is the writer’s new normal. Write the next book while promoting the current one. Repeat.  I’m not complaining. I’m just mentally adjusting to my reality. Most importantly, I AM LEARNING. Over the weekend, I was on a panel with Eva […]

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