Tag: book names


Question of the Week for April 22, 2022 Michele Dorsey:  Titles, I want to ask about your book titles, ladies. How do you come up with the titles for your books? Or do you? Some publishers insist on naming books. I wanted my second book to be titled The Eleventh Villa, which was a story about greed and opulence. Instead, it became Permanent Sunset. How much difference does a title make? Keenan Powell:  Titles matter. Remember that marketing Rule of Seven? Someone needs to hear the marketing message seven times before they buy. A catchy title that surfaces over and over again on social media does. For instance, The Seven Husbands of Evelyn Hugo. I’ve seen that title over and over in the past few years and was on the brink of buying it many times except I was focusing on crime fiction. And then, just when I needed a break from mysteries/thrillers, the name floated by me again. Two clicks later it downloaded onto my audio app. Susan Breen: I love titles that intrigue me. Station Eleven comes to mind, and I like The Eleventh Villa. I just saw the Alfred Hitchcock Mystery Magazine cover for my story, Detective […]

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