The Business Part

While I can’t vouch for its veracity, the story that Charles Dickens invented the book tour when he started reading–performing–A Christmas Carol in 1853 is a nice one. According to lore, no other major author had read his or her own work to an audience before. I don’t know about you, but that seems like entrepreneurial spirit to me. Over a century later, most of the English-speaking world can’t imagine December without his ghost story. It  is undoubtedly a great tale filled with iconic characters and important questions about life choices. Maybe we’d all be reading A Christmas Carol even if Dickens hadn’t stepped onto the stage of City Hall in Birmingham . . . and maybe not. Once you’ve got your galleys and/or ARCS, you’ve got your pub date, and you’re waiting for the actual books to be printed, what are you supposed to be doing? I’m sure with a little googling and some emails,you could secure a stage in Birmingham, but if that’s not your scene, what do you do?  Work on your next book! (Yes, Paula, I hear your voice in my head.) Take my–and your–agent’s advice and keep writing the next book, but you aren’t done when the last book is out of your hands. As much as many writers wish that a writing career were just writing, there is that pesky “career” part, too. Like with the writing bit, everyone approaches the career bit in his or her own way, but approach it one must.  Glenn J. Miller posted some great advice on the Career Authors website yesterday. (Yes, yesterday. There must be something in the air.) His advice is actually so good, I’m going to suggest that you check it for yourself. Miller advises writers to do three things to get their career going: (1) Create an author platform where people can find you, (2) Write three compelling, related books, and (3) Find fans who love the work you do and delight them.  These three simple steps are an ideal way to organize your thinking, but flexible enough to accommodate whatever works best for you. Step two is all about the writing, but steps one and three aren’t. Since my own first book is scheduled to be released this August, I’m hardly one to be doling out advice on the topic, so I won’t. I do know that there isn’t just one way to create an author platform any more than there is one way to write a compelling book or find readers who will love your work. So, I’m spending real time now devoted to finding my way to meet these goals. I’m not quite sure how, yet, but I can tell you I have ruled out reading on a stage in Birmingham.    

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You've Written the Book. Now What?

Drum roll. Here they are, as promised, ideas from critically-acclaimed and award-winningauthors about what they actually do to bring their books to the world. (No, I wasn’t able to get Lee Child’s thoughts on the subject, but I have a feeling his advice would be something like, “drink coffee and write.” It works for him!) There are DIY ideas and thoughts on hiring a publicist. I love Robin’s word “authorpreneur.” Reading what my fellow Miss Demeanors have done is motivating. I came away with three principles to follow as I embark on my own path to pub date:   (1) There’s no harm in trying anything and everything, (2) Do what makes you happy, and (3) There’s a difference between pushing yourself outside of your comfort zone and doing something that is a bad fit for you. Learn to distinguish between the two. Please, take your time and read their advice for inspiration. Maybe there will be an idea that works for you. Susan: One of the benefits of working for Gotham Writers, is that after a book comes out, they set me up for all sorts of Gotham events. So when Maggie Dove’s Detective Agency came out, I spoke to a very large crowd at Bryant Park. Of course, I was giving a lecture on character, but I made sure to include lots of references to Maggie Dove. That’s my favorite type of promotion, when I can combine talking about myself with talking about something else. I’ve also loved appearances at Scones and Bones at the Madison, NJ library because everyone there loves cozies. I did hire a publicist for my first book and I paid a ton of money and was named one of More Magazine’s book of the month, which was fabulous, but I also spent my whole advance on that, and I’m still not sure I got my money’s worth. Of course, I absolutely love twitter and Facebook and have connected to so many people that way.  Paula: My favorite advice for PR and marketing comes from Glenn Miller, book marketing guru and founding member of Career Authors. He says you should find the strategies that work for you, the ones you’ll actually do consistently, and do them. This is basic brand building for you as an author. Then you can supplement your efforts for every book launch: work with a publicist, hire a social media manager, do ablog tour, etc. For me, this means Twitter, Facebook, and events. Like Susan, I prefer events where I’m talking about something else and to get to slip in references to my books occasionally. The debut of the first novel in my mystery series comes this fall, where I’ll be doing supplemental things as well for the launch. Mostly this means I’ll do whatever my publisher wants me to do. Starting with Instagram, which totally goes against the grain for me in that I am not a selfie person. Live and learn. Tracee: I agree with Paula. We listen to what our publisher wants; however, at some point we each have to develop what works best for us. Some social media doesn’t feel like the right fit at first, then you find your own way of using it, or simply get comfortable and keep going. I do like being in front of real people – partly because I think you get feedback or at least a reaction. A Well-Timed Murder just launched Tuesday and I’ve been in bookstores in Arkansas, Tennessee and Kentucky so far. In Little Rock I had the great pleasure of meeting the B & H Book Club in person – a follow up to our Skype chat last year. That was a lot of fun, to talk to readers you’ve developed a relationship with. It’s the same with the amazing people who work in the bookstores. Every time I visit a store I hear about other authors and new books, and when you see that “Staff pick” sign by your own book it’s a nice adrenaline rush. We couldn’t do this without them! Michele: First, do treat yourself to a splash of a launch for your first book. It truly is a once in your lifeexperience. Find what social media you can work best and stick to it. I started with Facebook, added Twitter, and am now easing myself onto Instagram. I used a book trailer for my first book because I knew readers who love the beauty of St. John would be drawn to it. I’ve done blogs, interviews, appearances at libraries and bookstores. But what I am convinced works best is the age old advice. Write a damn good book. Here’s a photo from my book launch for No Virgin Island, where mentors Hallie Ephron and Hank Phillippi Ryan celebrate with me. Robin: My nonfiction books were published by small presses who did zero on the publicity front so it was all up to me. The first book also preceded the ubiquity of the Internet thus there were no social networks. Still, I am the daughter of parents who were both involved in advertising and PR when I was little and I guess I learned creative self-promotion without realizing it. I turned promoting that first book into something of a career – I had t-shirts made of the book cover then took those to the largest industry conference of the year. I sought out the big “names” and gave them t-shirts. I’m actually kind of shy but I forced myself to talk to EVERYONE which is how I met magazine editors who remembered the shirts, thus the book, and threw freelance work my way. One of those people contacted me to co-author the second book. Living in a major media market, I also called radio and TV stations until I got on air on a local morning television show. Eventually a sports-themed startup contacted me and I ended up teaching for a couple of years which gave me a platform to sell more books. At its peak, that first book cracked Amazon’s top 100 ranking in its niche-within-a-niche category. Even though it’s now out of print it’s still in the top 500 and being sold as a collectible. The second book, still in print despite being almost old enough to vote, is currently ranked #371 in its category. Apparently, I do okay at the authorpreneur thing. I can’t wait to tackle promotion in crime fiction so I’ve already started by jumping in and volunteering to speak at conferences as a cyber expert, and connecting with other authors on Twitter and through organizations like MWA and Sisters in Crime. Cara Black just let me know last week that she thanks me in the acknowledgements for her next book, coming out this summer. Cate: I am still figuring out the publicity thing. I agree with Michelle’s advice of write a darn good book. Word of mouth does a ton and if the book isn’t great, people won’t talk about it. I think identifying influencers on Instagram and Amazon, and then offering them ARCs or free copies helps. If they like it, they give it a good review that then their 1,000 to 50,000 followers read. I think being paired with the right books on Amazon makes a difference (though I don’t know how to do this). I observed that The Widower’s Wife was lumped with two best sellers from Harper and Penguin on the site. I guess people who bought the latter two books were also buying mine. It gave me a tail wind to ride (those other two books had a ton of marketing behind them coming from a larger house). The Huffington Post also helped with the Widower’s Wife because they picked it as a book to read if you liked Big Little Lies. I don’t know how it got their attention but that was a Hallelujah moment. I am still hoping for something similar for Lies She Told but it’s been more difficult because I think there aren’t as many books that it easily compares to. That Hollywood pitch thing: It’s like Game of Thrones, in outer space! Or it’s like Big Little Lies on a cruise ship works, as trite as it may seem.    

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The Art Part

I’m not a philosopher, so I’m not going to attempt some deep and thoughtful analysis about the written word. What I do know is that finding your routine–whether it’s daily word count or a certain time of day spent writing–helps. I have a word-count that I meet before I do anything else but go to the gym and brush my teeth five days a week. One day on the week-end I write a little something, but it doesn’t have to be the story I’m working on, it just has to be something.  I’m a firm believer that what works for some may not work for others.We’re all so different it would be bizarre and unnerving if there were only one right way to do anything. I’m also a big fan of trying things out, seeing what does or doesn’t feel right, and making adjustments. As my Mom (and avid mystery reader) always told me when I had a big decision to make “If it starts not working, you can always do something else.” I try to not pre-judge an idea until I give it a chance. Last summer I went to a panel at ThrillerFest with the DIY MFA Guru Gabriela Pereira. She said she kept a jar on her desk to write down anything that got in the way when she was writing. She would write down the annoying thought on a little piece of paper, fold it up and put it in the jar. Okay, I was skeptical, but the next day when I was working on my on word count and one of those nagging thoughts that had absolutely nothing to do with my story kept circling my head, I decided to give it a try. It worked . . . for me. The act of writing down my distraction, foldingit into a tiny square and setting it in a glass jar allowed me to get back to the work I wanted to be doing. (Yes, I have identical jars: one here in the city and another up in the attic room in the country. No, I’m never going to tell anybody what I write on those little pieces of paper!) I guess the point is: do whatever it is you need to that allows you to access the story. Maybe it’s a certain cup of coffee, music, time of day. You might need to light a candle or find a particularly quiet room. Whatever your thing is, do it so that when you hit your word count/page count/minute or hour goal, you look back and find at least something (even if it’s only one word) that makes your heart beat just a little faster. Do that. And then do it again.       

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The Artist and the Entrepreneur

I love themes. I’m the kind of person who plays bachata in the background if I’m hosting a dinner party with Central American cuisine (my sister-in-law is from Belize and got me hooked on bachata) and chanson for French. The reason I bring this up is because it’s launch week for Tracee’s second Agnes Lüthi Mystery A Well-Timed Murder.  Perfect timing for a week devoted to what’s really involved in getting your book out there into the world. With my own pub date set for this August, I’m learning quickly that it’s not just about the edits.  Spoiler alert: being an author requires a lot more than writing. It’s easy to think of writers as artists, but writing is also about producing something and getting that something to the people who will want it. In other words, a writer lives both in the world of the artist and the world of the entrepreneur. Exhibit A is Tracee’s elegant Tour Postcard below. After the writing and rewriting, the back-and-forth with an editor, then a copy editor, then a production editor, finally there’s a book. …but that’s just the beginning. That’s when the entrepreneur joins the artist. That’s when you do book readings, post videos, be interviewed, attend conferences, write guest blogs, send out newsletters, find a publicist. OR NOT. What I’m discovering as I stumble into this world is that there are as many options for what an author can do as there are opinions about what an author should do. My fellow Miss Demeanors will share their thoughts on the topic this Friday. In the meantime, if you’re in Arkansas, Tennessee, Kentucky, Georgia, Virginia or Texas, I know someone who’ll be signing her latest book about a Swiss-American police officer who is on leave in Lausanne, Switzerland, recovering from injuries she sustained in her last case, when an old colleague invites her to the world’s premier watch and jewelry trade show at the grand Messe Basel Exhibition Hall. Little does Agnes know, another friend of hers, Julien Vallotton, is at the same trade show—and he’s looking for Agnes. Julien Vallotton was friends with Guy Chavanon, a master of one of Switzerland’s oldest arts: watchmaking. Chavanon died a week ago, and his daughter doesn’t believe his death was accidental. Shortly before he died, Chavanon boasted that he’d discovered a new technique that would revolutionize the watchmaking industry, and she believes he may have been killed for it. Reluctantly, Agnes agrees to investigate his death. But the world of Swiss watchmaking is guarded and secretive, and before she realizes it, Agnes may be walking straight into the path of a killer.       

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What time is it?

The day has arrived for fans of Agnes Agnes Lüthi: A Well-Timed Murder is out, and before Tracee heads off for her book tour, I was able to get her to answer a few questions about book number two. Alison: Your book releases today, what’s the day look like for you? Tracee: I’m lucky to celebrate my pub day in a bookstore! The marvelous WordsWorth Books & Co. in Little Rock, Arkansas. I’ll be there from 5-7 pm so there’s still time to come out and chat and support a great independent book store. Alison: You live in Virginia, why Arkansas? Tracee: My mother’s family moved to Arkansas pre-statehood and she was born there. It is a perfect spot to kick off my tour. After Little Rock I’ll go to my hometown in Kentucky. Then I’ll carry on for another two weeks, through a variety of states, ending with a Barnes & Noble and a new independent book store, Book No Further, near where I currently live.  Alison: This is the second in a series. What is Agnes Lüthi up to now? Tracee: We pick Agnes up a few weeks after the conclusion of Swiss Vendetta. A Well-Timed Murder can certainly be read as a stand-alone, but if you’ve read Swiss Vendetta you’ll know why Agnes has a limp. I think of the connection between the two books as a behind-the-curtain glimpse that returning readers have. As a series reader myself, I like to feel a connection between books. At the same time, I don’t want to have to read them in order. Alison: Agnes works for a Violent Crimes unit in Lausanne, Switzerland. I’ve always thought of Switzerland as idyllic, what kind of trouble does she uncover? Tracee: You’re right about the country being idyllic. That’s part of the reason for crime! There is a lot of pressure to keep up such a high standard of living. For example, in A Well-Timed Murder we see the pressure behind the watch industry when a well-renowned watchmaker dies in suspicious circumstances. By the end of writing the book I started to think that timing is everything. In life, death, and love. It certainly proves to be for Agnes. Alison: I heard the book’s first victim died of a peanut allergy, is that true? Tracee: Yes! Recently, I possibly frightened a guest at our home when I mentioned this.She has a serious peanutallergy and I’m sure she wondered if I felt a need to test my ‘mysterious circumstances.’ The unusual circumstances of my victim’s death pose one of the first obstacles to Agnes’s investigation, an investigation that takes her to Baselworld – an annual show at the heart of the watch industry – and to a boarding school where the victim died. Alison: Didn’t your husband attend boarding school in Switzerland? Is this the revelation of a dark secret from hispast? Tracee: No revelations from his past, but certainly his idyllic school (there’s that word again!) served as inspiration.An international school is a true melting pot of cultures and languages at the very time when young people are testing their limits and finding their identity. A perfect place for chaos. That said, the main way my school is based on his, is in the central architecture. Who can resist a towering chalet? Murder and mayhem played no part in his education. Truly. Alison: Thanks for joining us on pub day! And promise to send us some photos during your tour.  I posted Tracee’s Book Tour Postcard in yesterday’s post in case any readers live nearby. If you missed that, just check below so you can see Tracee’s (rather packed) schedule. Do stop by. Tracee would love to meet you.  Tracee: Please do. I’ve met so many friends-of-friends and friends-of-readers in bookstores this past year and the connection is amazing! Tour dates Feb. 6 – Little Rock, ARWordsWorth & Co., 5 pm Feb. 7 – Madisonville, KYReadmore Book-N-Card, 3 pm Feb. 8 – Louisville, KYCarmichael’s Bookstore, 7 pm Feb. 12 – Lexington, KYJoseph-Beth Booksellers, 7 pm Feb. 13 – Knoxville, TNUnion Ave Books, 6 pm Feb. 14 – Chattanooga, TNStar Line Books, 6:30 pm Feb. 15 – Woodstock, GA (Atlanta)FoxTale Book Shoppe, 6:30 pm(With Roger Johns and Jonathan Putnam) Feb. 17 – Christiansburg, VABarnes & Noble, 2 pm Feb. 20 – Houston, TXMurder by the Book, 6:30 pm Feb. 24 – Roanoke, VABook No Further, 2 pm   

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5 Writing Tools We Can't Live Without

 I asked my fellow Miss Demeanors, what are your five favorite writing tools and why do you love them? Pens, pencils, spiral notebooks, erasers, spreadsheets, index cards, Post-its, bottles of wine or whiskey, etc. Feel free to send some photos and have some fun while doing it. Well, I guess they did. I’ll start by saying when I’m traveling all I need is a spiral notebook, pens and pencils, stickies of different shapes and sizes, pens and pencils, and a flash drive for my laptop. I can forget to pack clothes, toiletries, or shoes, but not these essential items.   Tracee:  Index cards (can I list them twice?), wine and Perfect Manhattans (judiciously), and the all important outlines in multiple forms. For that – big white pieces of paper, tape, colored markers and highlighters. And then I’ll need my Apple computer because my hand cramps when I write long hand for too long…. a final necessity is my small cow, Vacherin. Always willing to lend an ear and offer encouragement.    Cate:  You have a cow? Was this after the rabbits? Does it make cheese?I need my apple computer with Word, for writing, and Excel, for my outlines. I also need The Google, especially Google maps.   Alexia:    Sharpie pen. Spiral notebook. Bar/pub/lounge (whiskey/cocktail optional–they’re just to justify taking up space at the bar). Laptop (because my publisher won’t take handwritten drafts). Cat (since I don’t have a writing totem. Or writing cow).   Robin:     Mmmmmm Kit Kats….I love Post-Its. I used them to jot down plot ideas and character traits. The notes will clutter my desk or be stuck in a notebook until I use them or decide to stash them for another book. So, Post-Its are #1. Thinking about the answer to this question made me realize that I use a different “favorite” pen for notes and longhand drafts of each book I’ve written, so the pen is #2. I hadn’t noticed that penchant til now. Less unusual is a dedicated notebook, #3. Maybe a little unusual is a Snoopy calendar. The date isn’t important, it’s the subliminal message to not take myself too seriously and have fun with what I write. That’s #4. And, of course, my laptop. Susan:   I wish I had a cow! All I have are two cockapoos. I love to write in small notebooks. It gives me the feeling of pages building up. I also love color-coded post-it notes. I heard Jeffrey Deaver speak at an MWA event and he talked about the value of post-it notes and I thought, if it works for him…. So I’ve now got them all over my wall. I write on a computer that has no internet access, which cuts down on distractions, but I have my phone with me for research, or Candy Crush. There’s also a stack of books by my desk and I look through them often, usually for ideas about how chapters should begin or pacing. And then I have lots of inspirational stuff all over the walls. Nice notes people have written or awards or pictures of people I love. I also have a stash of Kit Kat bars, for when inspiration fails. Tracee:  A small stuffed cow who came to life on the Bahnhofstrasse in Zurich. She’s been everywhere with me for over 20 years. If Michele includes my photo you will meet her on Friday :)She actually has a bit of an attitude problem.  (Vacherin, the cow, not Michele) (Ed. note: Could be true about Michele, too, says Michele.) Alison: My laptop (Word for my editor and Scrivener for first drafts). I start my mornings reading and write down sentences I particularly love in my light blue Semikolon notebook. I’ve never gone back to read what I’ve written, but I like the act of writing down something by hand. I have three fountain pens: a brown and black Waterman that my husband gave me for our first anniversary, a heavy black Waterman my parents gave my husband when he got his Ph.D., but he writes in pencil, so I inherited it, and a purple one I found in the most wonderful paper store in Paris. The store sold sealing wax. How can you not love a store that sells sealing wax? If I’m stuck in my writing, I light a candle if I can. I don’t know why. Paula:  You all know the tools and rituals I use in the sanctity of my office at home: The index cards on which I jot scene ideas, the Waterman of Paris pen with which I write first drafts, the pretty box in which I throw maps, notes, postcards, and other esoterica related to my WIP. But when I’m on the road, I have to find a way to recreate the peace and solitude of my little lakeside cottage. So I read the interviews with writers The Paris Review posts on Twitter (I’m a subscriber) and poetry (I downloaded A Year with Rumi for this trip) to remind me why I write. Then I put in my headphones and listen to Gregorian chant and kirtan, open a notebook, and write. This centers me, so I can work anywhere, like right here at the Geneva Airport.   What are your five essential writing tools?     

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Dorsey's SASSIES AWARDS

 It’s award season, not only for books, but also music, movies, and plays. A lot of the time, I’ve never heard the names of people nominated, although that shouldn’t diminish the recognition that they deserve. But I’ve been thinking, well, maybe I ought to give out a few awards of my own. (DISCLAIMER: The awards made in this blog entry are solely attributable to the blog post writer, me, C. Michele Dorsey. No blame should be placed on the shoulders of my fabulous blog mates, the Miss Demeanors. ) Now that we have that out of the way, I am announcing the SASSIES, Still Awesome Sustainable Series I Enjoy Savoring.             I read a ton of books, lots of them are marvelous, but the SASSIES are about books I wait for, as in I usually know the pub date and anticipate it eagerly. The SASSIES have characters I consider longtime companions if not friends. Their authors are writers whom I admire and frankly have a literary crush on. I write sentences from their books in a notebook reserved for “Sentences I Wish I Had Written.”            Some of these writers have been writing the same series since the 1980’s. While I confess I may find an occasional entry in the series a little less perfect than the others, the character evolution and plot development always are at a level I seek to emulate. The writing never fails. Never.             And so please roll out the red carpet for Dorsey’s SASSIES:  1.        Elizabeth George for her Inspector Lynley series. George combines intricacy of plot, fallible characters, and bucolic settings in England to deliver time after time. Her vocabulary has challenged me more than once in each book to head for the dictionary, a trip I thoroughly enjoy. The books can be a tad long, but when they are this good, who cares? The best in the series was“Playing for the Ashes.” 2.        Peter Robinson for his Inspector Banks series. Alan Banks and I are growing old together, but I haven’t minded because Robinson is able to humanize his police procedurals, also set in England. Like in George’s series, the reoccurring cast of characters live lives almost as messy as those of the criminals they pursue, but Robinson never lets that get in the way of the story. My favorite in the series was “In A Dry Season.’ I do wish Inspector Banks hadn’t changed his taste from opera and classical music to rock.  3.        Tana French for the Dublin Murder Squad series. Stunning writing, brutal storytelling, and characters that stay with you make this newer series one of my favorites. I’m hard pressed to pick a favorite, but I can tell you “Broken Harbor” was spellbinding and haunts me to this day. French’s books keep me up at night and often have me switching from audio to print versions so I don’t have to put them down.   4        Louise Penny for the Inspector Gamache series. I came late to this party, reading the tenth book, “The Long Way Home” first.  By the third chapter, I wanted to move to Three Pines where Penny has created a village of imperfect characters who all care about each other even as bodies fall around them. I was so taken with Penny’s writing and ability to create characters you truly feel you know, that I vowed to read the all in order. A year ago I ventured back to Three Pines and read each book in the series in succession. When I was done, I felt a void. I tried the if-you-like-Louise-Penny-try this author without success, which is a true tribute to the cast of characters she has brought alive for readers. My favorite is “The Beautiful Mystery” set in a cloister of monks in the wilderness of Quebec, a brave endeavor skillfully executed.  5.        Robert Galbraith (J.K.Rowling’s pseudonym) for the Cormoran Srike series. I hadn’t followed the Harry Potter series closely, so was surprised at how well the characters captured me and had me waiting for the next in the series.  Strike is former military police and an amputee who has begun his own private investigation business. The tension between Strike and his assistant, Robin, rivals Bruce Willis and Cybill Shepherd in Moonlighting.  6.        Sue Grafton for her Kinsey Milhone series. I went through the alphabet with this series, never imagining it would be cut short at “Y” by Grafton’s recent death. Kinsey’s quirkiness coupled with a truly sad childhood not born of cliché made me bond with her early. Grafton’s ability to use small details to flesh out her characters inspired me to write. My favorite was “M is for Malice,” in which she portrayed the murder victim with such melancholy, I felt the need to mourn him, much as I do now this gifted author. I will miss Kinsey Milhone.  7        William Tapply for his Brady Coyne series. Tapply died nine years ago, but I gave him a SASSIES award because every year, I miss having a new Brady Coyne mystery to ready. A wonderful writer, Tapply created an irreverent lawyer who preferred to be fishing on a river than in a courtroom. All of his books are good, so if you’re looking for a series to devour, consider this one.So there you have it. The 2018 SASSIES are now history. I am grateful to each of these authors for consistently giving me something to look forward to each year. Keep on writing!Who would you give a SASSIES award to?

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