Tag: Whole Foods

Whole Foods

TV Ads: Lessons for a Writer

  My father’s career was in television advertising. I’m sure he’s looking down at me, shaking his head. How did I miss how much I can learn about writing from television commercials? For a person who didn’t get to watch much television for years, I’m making up for lost time. I can’t say I’m sorry to have missed most of the ads on TV over the years, but occasionally I happen upon a gem that delivers a lesson to me as a writer.            A successful commercial reaches the viewer on a human level. It makes the viewer feel something. That’s exactly what I’m looking to do to/for my readers, so I’ve become a student of them. Here are a few of my favorite recent commercials. The Cheese Guy (https://www.youtube.com/watch?v=qqF3LeZ7fJA):             This Whole Foods ad features a geeky looking guy with glasses who hesitantly approaches a cheese monger at the counter. “I hear you have a degree in cheese,” he says. The chubby cheese monger in a skull cap replies with a smile, “I do. I went to cheese school.” Our geek shrugs, smiles a toothy grin,  and admits, “I’d like to go to cheese school.” In fifteen seconds, I am in love with […]

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