Tag: swag

swag

Swag or No Swag

 The thriller and mystery writer community’s biggest annual bash starts tomorrow in New Orleans. In the midst of packing for my 7a.m. flight today I made a big decision: NO SWAG. At last year’s Bouchercon, I brought a suitcase full of free giveaways to promote my first novel, Dark Turns. Bookmarks. Stress balls with my blue-hued book cover on them. Folders with a sticker advertising my personal Web site. Three boxes of business cards. I was cheap by comparison to some of the swag-laden authors that I encountered. Some writers splurged on custom printed pens. I saw t-shirts with pithy quotes from novels. A few scribes that I knew splurged on custom canvas bags with their book covers emblazoned on the front.  Aside from the bags and perhaps pens, I’m pretty sure most of the giveaway items ended up in the garbage. People fly to these conferences with carry-ons to avoid checked bag fees. The last thing most authors want after shelling out a bunch of cash for airfare and hotels–not to mention drinks at the bar–is to pay more to bring home additional luggage. It’s enough that authors tend to end conferences with a bunch of books that must be shoved into their bags or shipped home.  This year, I am bringing […]

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