Tag: newsletter

newsletter

My Well Runneth Dry

 More than 300,000. That’s how many new titles were published in the U.S. in 2013, according to UNESCO figures reported in Wikipedia. Add in all titles published in a year and the number doubles or triples. That’s a lot of books competing for readers’ attention. Authors have to create ways to gain notice. In this modern, social media-connected world blogs, newsletters, and Facebook pages have become standard ways to build a platform to attract readers. Posts and newsletters, brief pieces offering readers writerly advice, funny or poignant stories about the writing life, and insights into how one’s work speaks to the human condition, come out more frequently than novels or short stories. They require frequent trips to the creative well. Once in a while, the well runs dry. An idea for a blog post hits you then you remember you used the idea six months ago. You stare at the blank newsletter template and realize you have no news. You’ve already described your writing process, your inspirations, your journey to publication, your tips for completing a first draft. You’ve got nothing but a deadline. What do you do? The blog has to be posted, the newsletter mailed. A goats in sweaters video […]

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Author Newsletters. Just another part of writing.

These days, authors don’t merely write books, they also have newsletters. Do you need one? If you are scrambling to finish a manuscript, edit another one, and promote yet a third, you may think, NO. Not another obligation. But a newsletter can be both useful and fun. It goes directly to ‘your people’. Your top readers. They want to hear from you! So stop procrastinating and write one. DON’T think of it as an email. Think of it as communicating. A few basics: Use a mail service such as Mail Chimp. This will keep your list clean, and perform the due-diligence required by law for unsubscribe options. Don’t get hung up on the term Newsletter. Think of it as a personal message. This will also inform the content. Prepare for writer’s block when the cursor hits the page. This isn’t fiction. Your heroine isn’t going to speak and take over the story and get you to the end of the newsletter, ahem, personal message. It’s all YOU! Take a moment and think about what’s on YOUR mind right now. Are you preparing to launch the next book, recovering from a launch, starting the next installment in a series? Have you read a bunch of great books, […]

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