Tag: bookpromotion

bookpromotion

Social Media: Tonic and Toxin

 I’m in a love/hate relationship. With social media. I love connecting with people on various platforms. As an extreme introvert, I find too much face-to-face contact exhausting. Social media provides me with the distance I need to make social engagement engaging, instead of an exercise in “put on a happy face”. Social media also lets me keep in touch with geographically dispersed friends. Neither my budget nor my schedule let me go visiting all over the world. And, as much as I cherish handwritten letters, social media accounts tend to change less often than physical addresses. Finally, social media lets me connect with readers and reviewers. I have a day job so extended book tours are not an option for me. Social media is vital in promoting my books and building my audience. But, I hate the way a constant diet of social media makes me feel. Instagram’s not so bad; it’s mostly pretty pictures. However, a week of ingesting negative news and caustic comments on other platforms leaves me feeling worse than a corn dog-and-fried-Twinkies binge at the State Fair. Despite my good intentions to only post, and respond to, funny Episcopal Church memes and heartwarming stories of animal rescues […]

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You've Written the Book. Now What?

Drum roll. Here they are, as promised, ideas from critically-acclaimed and award-winningauthors about what they actually do to bring their books to the world. (No, I wasn’t able to get Lee Child’s thoughts on the subject, but I have a feeling his advice would be something like, “drink coffee and write.” It works for him!) There are DIY ideas and thoughts on hiring a publicist. I love Robin’s word “authorpreneur.” Reading what my fellow Miss Demeanors have done is motivating. I came away with three principles to follow as I embark on my own path to pub date:   (1) There’s no harm in trying anything and everything, (2) Do what makes you happy, and (3) There’s a difference between pushing yourself outside of your comfort zone and doing something that is a bad fit for you. Learn to distinguish between the two. Please, take your time and read their advice for inspiration. Maybe there will be an idea that works for you. Susan: One of the benefits of working for Gotham Writers, is that after a book comes out, they set me up for all sorts of Gotham events. So when Maggie Dove’s Detective Agency came out, I spoke to a very large crowd at Bryant Park. Of course, I was […]

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Promotion! Promotion! Promotion!

In a now famous meme-worthy speech, Steve Ballmer argued that tech-focused Microsoft needed to switch its attention to monetization. Advertisers! Advertisers! Advertisers… Baby! I think of Microsoft’s former CEO now that I have a book coming out in September and must shift focus from writing to promoting. Buy my book! Buy my book! Buy my book! Baby!The truth is that the skill set required to sell anything is very different from the talents needed to create realistic characters caught in an intriguing set of circumstances. And, to be honest, I lack many of the attributes necessary for the former. You know those folks who could sell ice to an eskimo? I’m not sure I could sell water to a sandhog.  But, promotion is increasingly a requirement for writers. Gone are the days when you wrote it and the publisher sold it (except perhaps for the big names we all know). Now there are blogs to write, email lists to engage, reviewers to court, blurbs to request. This is the writer’s new normal. Write the next book while promoting the current one. Repeat.  I’m not complaining. I’m just mentally adjusting to my reality. Most importantly, I AM LEARNING. Over the weekend, I was on a panel with Eva […]

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