Tag: #bookmarketing

#bookmarketing

The Artist and the Entrepreneur

I love themes. I’m the kind of person who plays bachata in the background if I’m hosting a dinner party with Central American cuisine (my sister-in-law is from Belize and got me hooked on bachata) and chanson for French. The reason I bring this up is because it’s launch week for Tracee’s second Agnes Lüthi Mystery A Well-Timed Murder.  Perfect timing for a week devoted to what’s really involved in getting your book out there into the world. With my own pub date set for this August, I’m learning quickly that it’s not just about the edits.  Spoiler alert: being an author requires a lot more than writing. It’s easy to think of writers as artists, but writing is also about producing something and getting that something to the people who will want it. In other words, a writer lives both in the world of the artist and the world of the entrepreneur. Exhibit A is Tracee’s elegant Tour Postcard below. After the writing and rewriting, the back-and-forth with an editor, then a copy editor, then a production editor, finally there’s a book. …but that’s just the beginning. That’s when the entrepreneur joins the artist. That’s when you do book readings, post videos, be interviewed, attend conferences, write guest blogs, send out newsletters, find a publicist. OR NOT. What I’m discovering as I stumble into this […]

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Talking Murder, Red Shoes and Cocktails with L.A. Chandlar

 For those of you who get the Fresh Fiction Box every month, you’re already familiar with the Barnes and Noble best-selling author L.A. Chandlar (Laurie). Her first book in The Art Deco mystery series, The Silver Gun, was published this fall. The second in the series, The Gold Pawn, is scheduled to be released in September 2018. Laurie and I first met at an event for the New York Chapter of Sisters in Crime. Anyone who’s met Laurie can attest that her energy and love of life are infectious. She’s brought all that enthusiasm to her books and the business of writing. Between work, traveling for book signings and being a mom to two boys, Laurie has very little extra time. Luckily for me, we live in the same neighborhood and were able to meet up for a cocktail and a chat about writing.   D.A. Bartley: For those who aren’t familiar with the novel, can you give us a synopsis of The Silver Gun? L.A. Chandlar: Sure! 1936, New York City, when Lane Sanders, aide to Mayor Fiorello LaGuardia, is threatened by an assailant tied to one of the most notorious gangsters in the city, even the mayor can’t promise her safety. Everything seems to hinge on an elusive childhood memory of a silver gun. With a […]

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Does Radio Sell Books?

In twenty minutes, I will call into another live radio show to promote my book The Widower’s Wife. I enjoy these interviews. For the most part, the radio hosts sound happy to discuss themes in my novel and my writing process. They give me a chance to tell my story. If the hosts genuinely liked the book, they’ll say so, which is a nice ego boost, particularly for someone who spent six hours-a-day for the past eight months in relative silence crafting and, then, rewriting a ninety-thousand word book. What writer isn’t thrilled hearing that someone read her work, let alone liked it?  But, aside from the aid to my fragile scribe psyche, are radio interviews worth the PR investment? Do they sell books?  My experience is YES. Here’s why:  Amazon’s author central provides a map showing where my sales have been geographically. (SEE MAP)  I live in the New York area and have concentrated most of my marketing efforts and book tours there. Not surprisingly, most of my sales have come from the dark blue area in the North East. I also have a family contingent on the West Coast that has been very supportive and helped get the word out there to book clubs, so that partially […]

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Turning Myself In, Getting The Word Out

I flip back the calendar page. I’m late with these things. For me, the month does not officially change until the Monday following the first. Already, August is marked. A circle surrounds the box for the ninth. Scrawled inside in my ever-evolving shorthand are two words: “Launch day.”  My second book, The Widower’s Wife, comes out Tuesday.  For me, a book launch is a painful metamorphosis. I am someone who hides out for hours in the sparsely decorated office above the garage, hunched over a laptop, listening to the wind beyond the window and the voices in my head whispering of mysteries and murders. Now, I must transform into an author who talks about her book, blogs about her book. Sells her book.  Certainly, I’m proud of my new thriller. But I was raised, like most people, not to brag or grandstand. If you do something you’re happy with, be humble, don’t say, “look at me and what I did. Have you seen the reviews!!!??? Check it out.  Buy it now!”  Yet, if you’re an author, that’s part of the job description. You can be, perhaps, a bit more subtle. But you have to get the word out about your work. There are radio interviews, blog tours, visits to book clubs, conferences and, if you’re lucky (read: famous), a publisher-paid-for […]

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