Tag: book marketing

book marketing

New Cover: Lies She Told

Catcher In The Rye, The Bluest Eye, Crime and Punishment, Middlesex, Gone Girl, The Dinner, One Hundred Years of Solitude, The Lovely Bones… these are some of my favorite books. The authors, styles, and genres are all different. But, they have one thing in common: though I could write the Sparknotes for all these stories, I cannot recall their covers. I don’t mean to suggest that cover art isn’t important. It is. Before a book browser picks up a novel and reads the riveting pitch on the inside flap or the praise from well known writers and critical publications, he or she needs to take the work off a shelf. I write this to underscore that I have no business deciding what my own cover should look like. I deal in character arcs and plot structures, red herrings and twists, research and, even, social commentary. I am not best qualified to pick the single image that will evoke my story and also beckon a reader from across the room. Not surprisingly, I had very little to do with the covers on my prior two books and had about the same amount of input on this one. My publisher has changed all my working titles as well. That’s fine by me. […]

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