Tag: book fans

book fans

Authors and Books and Readers, Oh My

 Crime conference season is still in full swing. Thrillerfest takes place in New York City in a couple of weeks. (Yes, I’ll be there!) Bouchercon happens in Florida in September. Dozens of other events are scheduled worldwide between now and November. I counted 17 on Sisters in Crime’s upcoming events calendar. Libraries also kick off their summer reading programs this time of year. They host author events in conjunction with their efforts to encourage people to get out and read. This Saturday, June 30, from 1-3pm, I’ll be at the Dixon Public Library in Dixon, IL as part of their Summer Author Series. Author events and conferences have several things in common—authors, books, and readers. Beyond that, they’re as different as, well, authors, books, and readers. Some feature moderated panels. Several authors answer questions they may or may not have received in advance. Some feature interviews. Someone, usually an author, interviews the featured guest author in front of an audience. Authors read from their works at some events and give prepared speeches at others. Sometimes an author hosts a table. Readers may spend the entire event seated with the table’s host or they may move from table to table and meet […]

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Author Newsletters. Just another part of writing.

These days, authors don’t merely write books, they also have newsletters. Do you need one? If you are scrambling to finish a manuscript, edit another one, and promote yet a third, you may think, NO. Not another obligation. But a newsletter can be both useful and fun. It goes directly to ‘your people’. Your top readers. They want to hear from you! So stop procrastinating and write one. DON’T think of it as an email. Think of it as communicating. A few basics: Use a mail service such as Mail Chimp. This will keep your list clean, and perform the due-diligence required by law for unsubscribe options. Don’t get hung up on the term Newsletter. Think of it as a personal message. This will also inform the content. Prepare for writer’s block when the cursor hits the page. This isn’t fiction. Your heroine isn’t going to speak and take over the story and get you to the end of the newsletter, ahem, personal message. It’s all YOU! Take a moment and think about what’s on YOUR mind right now. Are you preparing to launch the next book, recovering from a launch, starting the next installment in a series? Have you read a bunch of great books, […]

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